W+K Embracing failure since 1998

A company that has got, welcome to optimism and and 'embracing failure' as their lead words.

Nokia and Honda's main ad agency. Big accounts. W+K's own tag-line is similar to Honda's own, 'difficult is worth doing'. . . 

A bit cheesy for my taste, . . it's not that difficult to buy a Honda if you've got the sterling innit.

http://wklondon.typepad.com