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Thinking about animating each object but the render time is unbearable. I need to just disperse the objects and make them integrate. Just like a shattered glass creates a pattern on the floor but in 3D-space.

Making Moenster Promo

I'm making the Mönster-promo in 1920x1080 resolution!

It's created by use of geometrical shapes. Triangles, squares and circles are ordered as in a 2.5D tetris-world where only grey exists. Several hundred shapes fly around chatoicly in space and develops into something ordered and breathtakingly beautiful in its own grey way.

Moenster has as a company itself developed into something more artistic and is at present moment protyped and developed towards installations and other creative forums where the product can be showcased.

Moenster isn't only a brand it is a way of seeing things.

no black.
no white.
only different shades of grey.

Mönster Shoot

This is what the studio set-up looked like after I set it up. I had my laptop, projector and camera next to the table. Then rolled the black paper out as flooring. One issue is that the paper is only 3 meters wide.
The strong light is from an external flash.

Thanks to Gibbe for modeling, Carl for collaborative art-direction and photographing and thanks to fashion graduate 2009 (unknown name) for lending us some excellent looking clothing.

Testing my idea for Panasonic brief

So. . . I was given a brief by Panasonic through my college and took it as my self-initated project. This self-initiated project is meant to be for you to explore anything within moving image. I thought about making a short-film but decided to pick a brief, in this case the Panasonic brief. I chose to work on this brief as I like technology companies and their products. My analysis of the brief tells me that they want to underline the fact that every part of their new G-10 TV is the hub of the 21st century home. The TV is the center of it all, where you can re-live memories and TV, Internet, Film.






The three elements (representend in RGB) Video, Still and Blue Ray DVD can be enjoyed on the G-10 with over 2m pixels, full-HD.

I wanted to play with lasers while exploring this brief. The reason being that I want to illustrate that "It's all connected". The idea is to build a set of mirrors that bounce lasers of each other to create a connection in the end, that being the symbolic for the TV.

The laser look is chosen because of trends and to speak to the target audience. TRON 2 is coming out in two years but is already hyped. This look is very much about neon colours, lines and lasers. It gives a futuristic look which is emphasised by a current film release: Star Trek.

Mönster Logo Development

I have been working on these 7 letter M Ö N S T E R for 2 days now. It was pretty easy to make them in the blue foam material. The surface need to be matte white though, for projections and shadows. The letters have been plastered with cast to cast shadows, relating back to the product - the 3D tile.

I think that the projection should illustrate what mönster is all about, creating shadows and depth. I will work an a moving line in after fx, animate it and complete all the letters by Thursday afternoon which is when the photoshoot will take place. Carl is working on the tiles and making them spotless for the shoot, weve also got a professional model at the shoot to interact with the tiles. 

A little video test: 

Branding Mönster – Live project

I am branding Mönster a company making 3-dimensional tiles for the home and outdoor environment.

The logo is made in 3D to emphasize what Mönster is all about: embossed and depressed tiles that create patterns in your chosen environment.

Me and Carl (the man behind mönster) are shooting for the promotion of the brand release. I want to illustrate how the brand is actually 3D by using projections, potentially lasers onto the surface. I am thinking straight lines moving up & down that will move in interesting ways on the surface. This simple line will show how straight lines connect and construct patterns.

 

I looked at some research for lasers and I’m tempted to buy a laser with optics to spread the beam. This can then be captured with long exposure photographs or video.

I am visualising straight lines being projected onto the typeface I created to show the depth.