The logo is made in 3D to emphasize what Mönster is all about: embossed and depressed tiles that create patterns in your chosen environment.
Me and Carl (the man behind mönster) are shooting for the promotion of the brand release. I want to illustrate how the brand is actually 3D by using projections, potentially lasers onto the surface. I am thinking straight lines moving up & down that will move in interesting ways on the surface. This simple line will show how straight lines connect and construct patterns.
I looked at some research for lasers and I’m tempted to buy a laser with optics to spread the beam. This can then be captured with long exposure photographs or video.
I am visualising straight lines being projected onto the typeface I created to show the depth.
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