I have been working on these 7 letter M Ö N S T E R for 2 days now. It was pretty easy to make them in the blue foam material. The surface need to be matte white though, for projections and shadows. The letters have been plastered with cast to cast shadows, relating back to the product - the 3D tile.
I think that the projection should illustrate what mönster is all about, creating shadows and depth. I will work an a moving line in after fx, animate it and complete all the letters by Thursday afternoon which is when the photoshoot will take place. Carl is working on the tiles and making them spotless for the shoot, weve also got a professional model at the shoot to interact with the tiles.
A little video test:
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