So. . . I was given a brief by Panasonic through my college and took it as my self-initated project. This self-initiated project is meant to be for you to explore anything within moving image. I thought about making a short-film but decided to pick a brief, in this case the Panasonic brief. I chose to work on this brief as I like technology companies and their products. My analysis of the brief tells me that they want to underline the fact that every part of their new G-10 TV is the hub of the 21st century home. The TV is the center of it all, where you can re-live memories and TV, Internet, Film.
The three elements (representend in RGB) Video, Still and Blue Ray DVD can be enjoyed on the G-10 with over 2m pixels, full-HD.I wanted to play with lasers while exploring this brief. The reason being that I want to illustrate that "It's all connected". The idea is to build a set of mirrors that bounce lasers of each other to create a connection in the end, that being the symbolic for the TV.
The laser look is chosen because of trends and to speak to the target audience. TRON 2 is coming out in two years but is already hyped. This look is very much about neon colours, lines and lasers. It gives a futuristic look which is emphasised by a current film release: Star Trek.
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